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Product Greenwashing- Are Your Beauty Products Really Green?
There is a lot of money to be made in wellness right now as it’s about to be a trillion dollar industry. So it’s no surprise that virtually every brand is trying to hop on the wellness money train by greenwashing their product design. If we rely on the colorful floral pretty packaging that is selling us “green, wellness, natural, organic or holistic” without understanding the ingredients it’s safe to say we’ve probably been greenwashed. Greenwashing is Designed to SELL Us Wellness. It’s becoming harder and harder to spot a green product from a $reen product on store shelves. Target, Anthropologie, Urban Outfitters, Walgreen and Rite Aids now all have…